Just one week after unceremoniously sacking dozens of work
In an article appearing in the current edition of BRW, people and development director Kerrie Bowden is quoted as saying:
We want to utilise people who have left the firm … we want to maintain a link with them… keep them tied to the firm…
Like all good P&D staff who seem aimless and at a loose end during office hours, yet bemoan how ‘hard’ they work, Kerrie goes on to note:
Putting together a list of previous staff entails going through old logs and email addresses need constant updating…It’s a logistical nightmare but the return is worthwhile…
Surely checking the doors of the 35 freshly vacated offices isn’t that difficult, is it Kerrie? The dust is yet to settle!
The motive for all this ‘hard work’ becomes clear later in the article when a statistic is quoted that:
the propensity to recommend is six times higher for alumni than any other group… From a business perspective, the alumni experience is important because in the future alumni may have influence over the purchase of [a company's] products and services… Alumni networks … offer opportunities for new business and can boost marketing and public relations programs.
Is it right for Minter Ellison to freeze employee pay, decide one month later to sack 35 of the affected workers, and then, as they line up for unemployment benefits just one week later, to ask them to ‘keep in touch’ such that it can ‘boost marketing and PR programs’?
Has Minters gone one step too far?
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