Ashurst Merger Approved, Blake Dawson To Rebrand In March 2012

In 2014
It’s official. Well, sort of. The union between Ashurst and Blake Dawson was finalised on Friday, 23 September, when both partnerships voted on the tie-up. The partial merger will see both firms combine their Asian arms, with Blakes to rebrand as Ashurst in March 2012, thus bringing the combined business under the single name. However, there will not be a single global profit pool. Rather, the firms have agreed to a partial merger which will see Ashurst split its profit pool in two, with a full merger to proceed subject to a number of conditions.

According to Legal Week, those conditions include:

[That] the 190-partner Blakes achieving set profitability and revenue targets in Australia. However, the full merger – which would result in a single global profit pool – is conditional upon a further vote by both partnerships, and will be initially considered in early 2014.

It is understood that Blakes’ profitability is already around 90% of that of Ashurst, which in 2010-11 achieved profits per equity partner of £723,000.

On that basis, Blakes needs to pull another 10% profit from somewhere which may or may not be code for “below market pay rises between now and 2014″. We invite your comments below. One thing is certain: Ashurst is now a major global law firm – the merger will nearly doubling its revenues and massively increasw its presence in the Asia-Pacific region. The tie-up will create a firm with approximately 420 partners operating under the Ashurst banner with combined revenue of over  £550m (Blakes is currently responsible for revenue of around £250m).

In a statement obtained by Firm Spy, Blake Dawson chairman Mary Padbury commented:

Combining our operations with a leading international firm will deliver significant competitive opportunities for both businesses, a greatly expanded international capability for our clients and exciting career prospects for our people.

Meanwhile, Ashurst senior partner Charlie Geffen told Legal Week:

We think that the pace of change [in the global legal market] is going to become increasingly rapid. The premier firm of the future must have scale as well as quality – you are seeing this happen already and you have to be one thing or the other… This is a change of direction. It’s a big moment for the firm, it’s an exciting moment.

Another senior Ashurst partner, Geoffrey Green, will chair a committee that will oversee the combined Ashurst Asian operation. He observed:

Our firms have worked together successfully in Asia for nearly 10 years. The combination is a natural development of our relationship… We look forward to full integration.

For those keeping score at home, this merger comes after a period of prottracted international interest in the  Australian legal market, with the arrival of Norton Rose, Allen & Overy, DLA Piper and Clifford Chance.

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