This Year’s Winners: Minters, Freehills & Blakes – Top Tier Revenue Stats Revealed

A total friggin' rockstar from Mars
Some highly interesting stats in the current edition of BRW (25/08). It is the BRW Top 500 Private Companies edition and it records the FY 2010/11 revenue results of all of Australia’s major law firms. The FS team has been eagerly awaiting these results to test the theory we have held since the height of the GFC that partners would one day regret the way that employees were performance managed and/or made redundant to preserve dwindling profits during the economic downturn.

Onto the revenue results of Australia’s top-tier:

  1. Minter Ellison Legal Group: $523.4 million (+4.1%)
  2. Freehills: $511 million (+7.1%)
  3. Mallesons Stephen Jaques: $491 million (-0.7%)
  4. Clayton Utz: $445 million (+0.6%)
  5. Allens Arthur Robinson: $444 million (+1.8%)
  6. Blake Dawson: $382 million (+6.7%)

Minter Ellison

On the healthier side of the ledger, Some immediate things jump out at us. Firstly, the “Minter Ellison Legal Group” includes the offices of Minter Ellison Rudd Watts in Auckland and Wellington, alone accounting for over 200 fee-earners. For BRW accounting purposes, Minter Ellison Rudd Watts is placed under the Minter Ellison Legal Group banner, together with the firm’s affiliate offices in Perth (now-defunct), Adelaide and Darwin. It is thus a bit of a furphy to think of Minter Ellison as Australia’s largest firm by revenue; it is a group of affiliate offices, each with its own profit pool, under a common banner. That’s not to say that growth of 4.1% isn’t a good effort, but the near-complete loss of the firm’s Perth office will far exceed that amount in revenue lost for the next financial year.

Freehills

Without question, Freehills is the stand-out top-tier performer in FY 2010/11. We base this assertion on the firm’s revenue results, its quality of work, but primarily on the treatment of its employees. Growth of 7.1% is an outstanding result, but this is especially the case because the firm never really suffered the GFC-related revenue decline experienced by rival firms. Last year, the firm’s revenue dipped 3%; the year prior to that, revenue was down 2.1%. Major competitor Mallesons’ revenue was down 10.5% and 5.1% over the same periods.

We asked Freehills for a comment on the firm’s outstanding results and a spokesperson said:

A significant factor in achieving this was the firm’s strategy during the GFC of avoiding lawyer redundancies. It meant the firm had people with experience to meet the needs of clients as demand increased and it was less effected as other firms scrambled to recruit in a tighter legal labour market.

There you have it. The only top-tier firm that made a concerted effort to retain staff at the depths of the GFC has found itself able to capitalise on the upswing in legal work. Hat-tip, Freehills. but we reiterate that we don’t want to see LPR undoing the firm’s good work.

Blake Dawson

By that reasoning, it could also be said that Blake Dawson has enjoyed an incredible year. Whilst it is certainly the case that Blakes has experienced comparative success, it is important to note that Blakes’ employee headcount has swelled by 4.3% (cf Freehills which lost 2.7%). We have heard several reports over the last year that Blakes was an “early mover” on recruitment and engaged in a significant amount of headhunting. This explains the firm’s ability to recruit in the tighter legal labour market mentioned by the Freehills spokesperson, but also goes some way toward explaining Blakes’ exemplary revenue results. Still, Blakes have in our view re-cemented their position as part of Australia’s “Big 6″ and this will be music to the ears of the parade of international firms apparently lining up for a “meet-and-greet”.

Stay tuned for our analysis of this year’s losers.

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