Burning Down “What You Would Like to Grow”; A Fire Inside KPMG & a Fire Outside PwC

It has been far too long since we’ve delivered any goss for our loyal Big4 accounting spies.

BURN BABY BURN

So without further ado, we would like to thank the anonymous KMPG spy who sent us the following comments earlier this week:

I recently resigned from the Advisory business of KPMG in Sydney. I can tell you that the group I was in, made up of around 38 people in June 2009, has now had 19 resignations over the last 14 months. This is due to a lack of leadership, pay well below that of industry (and even rival firms) and a refusal by the ‘leaderhip’ team to address the moral issues in the group. Every person that has resigned has listed the same problems in exit interviews and discussions with partners but to no avail.

To the list of reasons offered by the spy for the staggering exodus, we would add:

Little wonder underpaid staff are looking elsewhere – it sounds to us like there is A Fire Inside!

But management at cross-town rival PwC is also apparently doing little to quell the spot-fires burning as a result of ill-conceived marketing campaigns. According to one anonymous PwC last week:

Coming off the successful “What would you like to change” advertising campaignPwC is ready to launch its next round – with the campaign “What would you like to grow”. Again staff missed any substantial pay rises or bonsues in order for the partners to maintain their pay packages as well as have funds left over for another great campaign. We were recently privledged to see the latest colours and branding (bright orange). I can’t wait to head to clients with my new bright orange business cards and asking them “what would you like to grow”. Its going to be a fun year at PwC.

Oh yes – the very forgettable “what would you like to change” marketing campaign. An anonymous PwC spy hilariously wrote:

Has anyone else noticed how unsuccessful the PwC “what would you like to change” advertising campaign was? We spent millions on this externally (trams, airports, AFR, Radio) as well as internally (new business cards, flyers, magnets, posters, office tags) instead of passing on bonuses to staff. I just looked at the website – check the dates of the comments – basically no comments since the start of July – and prior to that May! Surely this is more of an embarrassment than anything. I feel embarassed presenting my business card to clients when they ask what the “what would you like to change” motto is. I really hope they don’t go to the site and see how little traction it got.

Perhaps those clients pondering what they might like to grow should visit this link?

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