You’re not alone if you find yourself querying how the hell PWC managed to come second, trailing only Google, in a study released yesterday by an outfit named “Universum” profiling the most attractive employers to students.

Yes, PWC came second! The same firm that is rumoured to have:

• earlier this week ditched office Tim-Tams;
• forewarned staff ‘start looking for a new job’;
• has made at least two, and possibly three waves of redundancies in the last year;
• gave no quarter to very generous staff; and
• apparently threatened staff with the Tree Sword of Damocles.

So who conducted this study and who did they ask?

Well, Universum states on its website that:

Universum is the global leader in employer branding…We offer services and products that help employers attract, recruit and retain ideal talent while helping talent learn about ideal employers. To do so, we work hard to maintain our No.1 position in the employer branding industry and continue to earn the loyalty of our clients…

One of those clients isn’t PricewaterhouseCoopers, is it?

The PR escapades we have already witnessed from PWC certainly give us reason to doubt whether the survey is completely arms-length.

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